Should we also invest in gold? I think we must since the gold price has been increase steadily since and yet the price seem not drop since 1984 !! So what you waiting for let invest.
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NEW YORK: Gold prices pushed to new heights Tuesday as investors  digested the possible consequences of the lowered U.S. credit rating and  Europe's debt crisis on a slowing global economy.
The declining  appeal of the U.S. dollar as a safe place to park funds and nervousness  about flagging global growth have helped propel gold.
Some  investors view gold as a safer bet amid rising worries about debt levels  of the major economies and uncertain stock markets. Its value, unlike  that of a currency, doesn't hinge on whether countries can make their  bond payments, or on the vigor of their economies.
Gold futures rose $29.80, or 1.7 percent, to $1,743 per ounce after setting a record price of $1,782.50 earlier in the day.
The metal's price has more than doubled since the recession began in late 2007, and its climb accelerated this summer.
Gold  is more than a currency substitute or an investment for scared traders  desperate to latch on to an asset that isn't losing value.
It's also a material used in industrial products and by consumers.
With  every fresh high the metal notches, the more consumers will have to pay  for engagement rings, gold crowns for their teeth and perhaps even  electronics.
Tiffany & Co.,  the high-end jewelry seller with the iconic blue boxes, has raised  prices on some products twice this year, in January and again in June,  said company spokesman Mark Aaron.
"Our strategy is simply to  pass through higher costs to the customer," Aaron said. "Diamond costs  have increased a lot. So have platinum, silver and gold."
Sellers of cheaper jewelry have also been affected.
Blue Nile Inc.,  a website that sells engagement rings and other jewelry, said last week  that the big leap in the price of gold and diamonds had hurt its  revenue growth this spring. It raised prices to make up for the big jump  in materials costs.
The company also said it was trying to offer  shoppers cheaper alternatives to gold and diamonds, such as colored  gemstones, sterling silver and pearls.
Zale Corp.,  which has more than 1,900 shops in the U.S. and Canada, started raising  some prices in April because of skyrocketing costs for diamonds, gold  and silver. It had said in May that it planned to increase prices  further this summer across North America.
Despite higher prices -  up about 26 percent in the second quarter, according to the World Gold  Council, an industry group - demand for gold jewelry is holding steady.
Eager shoppers in India and China, the world's biggest gold-jewelry buyers, remain buyers, the group said in a report.
U.S.  shoppers are turning away from gold jewelry as prices rise and  unemployment remains high. Demand at home fell 10 percent in the first  three months of the year, according to the World Gold Council. And  prices have risen by about $300 an ounce since the end of March.
Consumers  aren't just choosing cheaper alternatives for their jewelry. They're  also trying to save money on medical bills, opting for other metals or  ceramics to repair teeth. Gold used in crowns and other dental services  dropped 10 percent because of the higher price in the first three months  of the year, the World Gold Council said.
Gold used by the  technology industry was unchanged in the first three months of the year.  The group said that there was anecdotal evidence that some  manufacturers were cutting back on gold coating on electronics products  to save money, even though that led to some component failures.
Gold  may keep climbing. The Federal Reserve said Tuesday that it would keep  interest rates at a record low for at least two years. The lower rates  could further erode the dollar's value as a safe haven and enhance  gold's appeal.
Still, central bank efforts to boost the economy  by pushing down interest rates are already reflected in gold's price,  said HSBC commodities analyst James Steel.
While gold on Monday  topped $1,700 an ounce for the first time, it remains below a 1980 peak,  when adjusted for inflation. At that time an ounce of gold sold for  $850 or about $2,400 in today's dollars.
Source: AP
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